Shopping via social media: the CEO of Facebook Mark Zuckerberg presented ‘Shops’, an updated and enhanced version compared to those who have the opportunity to shop through the famous social network. The new feature will allow retailers to update the catalog of their products through their Facebook and Instagram profiles. The Shops function will be active within the app only in the United States of America. Zuckerberg also anticipated that ‘Shops’ could also include all the other platforms of the Facebook family, Messenger and WhatsApp, thus giving the brands the opportunity to reach a record 3 billion users.


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