Inditex’s flagship chain continues to lead the way in terms of the group’s innovations. Having launched its first denim customization service pieces in the “Trf” line in March, Zara has taken another step forward in personalisation with the release of its “Edited” bag collection, which is already available to purchase on the brand’s website.The initiative allows customers to personalise three golden initials on the pieces in its latest bag collection. Edited therefore offers customisable leather bags in minimalist tones of beige and black, the price of which does not vary in accordance with the number of letters added to them. Purses, for example, are priced at 39.95 euros, with shoulder bags coming in at 49.95 euros. According to the brand’s website, all pieces in the collection are made after leather cut using sustainable practices with skins that coe from Leather Working Group-certified tanneries. The move is the latest step in a series of initiatives undertaken by Zara as it looks to achieve a more sophisticated positioning while also maintaining accessible prices.