Z Generation people like luxury

Z Generation people like luxury

According to Adobe Advertising Cloud report, the Z Generation people (born between 1995 and 2015) continue to buy products from the luxury segment even in times of pandemic. In fact, 50% of the boys say they will continue to buy luxury goods. Men born between 1980 and the mid-90s also started spending online more than in the pre-pandemic period. Adobe Advertising Cloud explain the trend by believing that the 20-year-olds have not personally experienced the consequences of previous recessions, minimizing the extent.

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