Luxottica and Moreschi were there to appeal against YSL
Yves Saint Laurent will open his shop in Galleria Vittorio Emanuele.
In fact, the Lombardy TAR rejected the appeals presented by the Luxottica and Moreschi brands against the assignment of a club to the French fashion company.
Yves Saint Laurent had won 82 square meters in the Galleria, for a million euros a year of rent, last June.
Moreschi and Luxottica, both participants in the Milan City Council call for the allocation of space, had started a legal battle, relying on the fact that in the text of the competition it was specified that the proposed activity, in addition to being of high level, should being “preferably” an Italian excellence.
The two Italian companies had therefore appealed to the regional administrative court to request that the ban should be canceled, because, in their opinion, there had been a disproportion in judging the technical and economic offers by the municipality.
The judge, however, considered the disputes of the two unfounded companies “because these valuation elements are not manifestly unreasonable”. In fact, the Italianness of the brand was part of the ‘technical’ score and the adverb ‘preferably’ did not exclude that it could win a foreigner. Indeed, if for an Italian brand you could get up to 20 points out of 60, for a foreign brand of prestige it was still possible to get 10.