Wsm Fashion Reboot, the salon organized by White and dedicated to sustainable innovation and fashion design, will be held from 24 to 27 September, during White Milan and during Milan Fashion Week, the first project of real synergy and networking for all sustainable fashion actors. White is also working both with institutions and with a series of international companies and b2b and b2c platforms, to support brands already in June in their marketing and communication activities. “We are working with our institutional partners, Confartigianato Imprese, the Municipality of Milan, Maeci and ICE Agenzia, to plan concrete support actions for small and medium-sized Italian companies – comments the founder of White Massimiliano Bizzi – and the September appointment will be essential to start again with new momentum. This is why we are developing services that will be active as early as June to offer companies short-term support and be ready for Milano Moda Donna in September.

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