His niche? Finding the interface of luxury and streetwear
A graduate in design from the renowned Parsons fashion school, Heron Preston is an artist with many a trick up his sleeve.
Creative director, designer and DJ, he has become a cultural icon for young people through his varying artistic works and innovations, as seen at his show at New York Fashion Week in September 2016, where he presented a collection of pieces made from recycled garbage collector uniforms.
This meeting between the artist and New York’s Department of Sanitation (DSNY) was inspired by a plastic bag that he found while swimming in the ocean, a moment that incited his environmentalism.
On September 9, 2016, he launched UNIFORM at the Spring Street Salt Shed in NYC, a catalog of zero waste themed clothes created in collaboration with the NYC Department of the Sanitation(DSNY).
In 2017, he opened a pop up shop in Moscow where he sold selected pieces from his collaboration with the DSNY.
In 2017, he presented his 2017–2018 fall-winter collection For You, The World at Paris Fashion Week.
In 2018, Preston launched a new collection in collaboration with NASA to celebrate its 60th anniversary.
The pieces featured in the collection are inspired by the pressure suits worn by astronauts and feature the NASA “worm” logotype.
Preston also runs the e-commerce platform HPC Trading Co, where he features his curated collections of art, music and fashion.
Heron Preston has already worked for Nike, co-created streetwear label Been Thrill and collaborated with Kanye West on the Yeezy and Life of Pablo collections.
During Art Basel Miami in December, he joined Virgil Abloh to answer questions on culture and fashion. One to watch.
In addition to his career in fashion, Heron Preston is a DJ and has worked for events organized by brands such as GQ, Ford, Sprite and Supreme. He also participated in large scale events and festivals, such as Coachella, Ultra and Fool’s Gold Day Off. In 2016, Heron Preston released ONE HUNDO a mixtape including music from Zomby, Kanye West, Beyoncé and Drake.
What’s more, in 2017 Heron Preston published Honorable Profession, a limited edition of a zine of convicts and crime scenes photos taken of his father while he was a police officer, which were taken in the 1980s and 1990s in Bayview-Hunters Point, San Francisco.
These pictures were featured as a series of large print in the BORROWED TIME group art show in Los Angeles.