Success with over 13,000 visitors for the latest edition of White, the tradeshow dedicated to international womenswear held in the Tortona Fashion District between 23 and 26 September together with Milano Moda. A rich schedule of contents, events, talks and installations was on the calendar, including the performance of the young Italian singer-songwriter Madame, who interpreted an unplugged version of ‘Sign o’ the Times’ by Prince, theme and inspiration of this edition by White. Many names from abroad such as Lane Crawford, The Webster Miami, Al Tayer Group, Matchesfashion, VooStore Berlin, Majid Al Futtaim, Galeries LaFayette, among many others. Prestigious international collaborations such as the one with the British Fashion Council, The Face Magazine and Vogue Italia, and projects in support of Italian companies. Above all, the seven ‘secret rooms’ curated by Dimorestudio, in which Kiton, Massimo Alba, Aspesi, Incotex, Tagliatore, Finamore and Borsalino took part.