White Milano, the research fashion salon founded about fifteen years ago by Massimiliano Bizzi, confirms its dates from 24 to 27 September during the Milan Fashion Week and inaugurates an unprecedented format in the name of the union between physical and digital: the brands will be present at the fair and will be able to present their collections to buyers also through the Web. White has partnered with Picaflor Editions, the French company that organizes professional fairs in the world of children’s Playtime, to make available to its exhibitors a B2B platform “among the most advanced on the market. White will involve all its buyer database (67,000 contacts) on this multilingual digital platform, to facilitate contact between companies and customers as much as possible. Precisely in the sign of the phygital union of physical and digital, White launched together with Best Showroom (the new association that brings together over 50 of the most important Milanese showrooms), Camera Buyer Italia, CNMI and the Municipality of Milan, the project “Milano Loves Italy ”to concretely support the Italian fashion sector


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