White, a tradeshow dedicated to international womenswear, returns from 23 to 26 September at Milan Fashion week with Sign of Times, a new format that aims to combine entertainment and training. The new edition will host 250 exhibitors between established and cutting edge brands. The project supported by the Ice Agency for incoming was confirmed, with 40 international buyers participating. Among the projects, seven emotional rooms set up by Dimorestudio that will tell the identifying values of White, presented in an unprecedented key that will only be revealed on the day of the inauguration. Kiton, Massimo Alba, Aspesi, Incotex, Tagliatore, Finamore and Borsalino are the protagonists of the project. Swarovski will present its new vision and the new jewelry collections signed by Giovanna Engelbert. Another space, called room 001, will be dedicated to the designer Vivienne Westwood, with the Fall / Winter 2021 collection. Ten top luxury brands come directly from the British Fashion Council. Portuguese designer Ana Duarte will exhibit an inclusive and sustainable genderless capsule collection.