“I am connected to the idea of unity, solidarity and challenge the perception of what love is today. For me this is the true spirit of the season. It is one of my favorite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world, I liked the idea of bringing together a group of people who have supported me so much since I joined Burberry to celebrate my first campaign holidays for the home “.
To celebrate his first festive campaign for the fashion house, Riccardo Tisci brought together a cast of global talent to celebrate the notion of union, hope and love.
The cast includes: Carla Bruni, Fran Summers, ambassadors of the brand Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood and Ruben Loftus-Cheek .
The campaign focuses on a cast film that dances to the soundtrack of “What Is Love?” By Deee-Lite and shot by the famous duo of photographers Mert Alas and Marcus Piggott.