The first edition of WeCosmoprof, the digital event organized by Cosmoprof Worldwide Bologna after the restrictions imposed by Covid, registered the participation of over 40,000 operators from 100 countries. The platform, made available to the 3,000 exhibitors registered for the 53rd edition of the fair, in particular recorded the success of the “Cosmoprof My Match” networking tool, which allowed companies, buyers, retailers and distributors to re-establish relationships with the key industry player, thanks to messaging services and virtual rooms; the webinars of “CosmoTalks – The Virtual Series”, which saw the participation of over 50 speakers, and the 10 meetings of “Cosmo Virtual Stage”, with 15 experts who offered an overview of the situation in the sector in Italy and shared suggestions for the reopening of the activities. Over 6,000 operators participated in the live sessions and the social channels of the event reached a coverage of over 170,000 unique users, touching 970,000 views. Finally, the exclusive “Beauty Made in Italy” digital catalog was presented, with over 800 Italian exhibiting companies, available on the event website in 6 languages ​​(Italian, English, French, Chinese, Arabic and Portuguese) created in collaboration with ICE.

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