Rolex remains the watchmaking brand with the largest market shares, according to a report by Morgan Stanley, released by Il Sole 24 Ore: 24.9%, almost three times higher than that achieved by Omega, second with 8.8% . In third position is Cartier, which covers 6.7%. Followed by Longines (6.2%), Patek Philippe (5.8%), Audemars Piguet (4.3%), Tag Heuer (3%), Richard Mille (2.5%), Iwc (2.7%) , Breitling (2.4%), Hublot (2.3%), Jaeger-LeCoultre (2.1%), Tissot (3.1%), Panerai (1.6%), Vacheron Constantin (1.5% ) and Breguet (1.2 per cent). According to Morgan Stanley, 6 brands (out of a total of 350) have totaled sales of over one billion Swiss francs (907 million euros): among these stand out Rolex with 4.4 billion Swiss francs (810 thousand pieces) and then Omega with 1.758 billion (500 thousand pieces), Cartier with 1.6 billion (490 thousand pieces), Patek Philippe with 1.16 billion (53 thousand pieces), Longines with 1.14 billion (1.5 million pieces) and Audemars Piguet with 1, 12 billion with (40 thousand pieces).
