Timex Group will design, manufacture and distribute watches worldwide under the Adidas Originals brand. The first collection will hit the market early next year. The new range, which will be launched in the spring of 2022, will combine the watchmaking and design skills of the Timex group, the street culture inspirations of Adidas Originals and the focus on sustainability. The watches will be sold in Adidas stores and e-commerce and through the Timex Group’s global distribution network. The deal with Adidas consolidates the relationship between Timex and the world of fashion. The partnership adds to the agreements with Salvatore Ferragamo, Versace and Furla.