South Korean band Bts is Louis Vuitton’s new ambassador. With several multi-platinum singles and albums, as well as a Grammys nomination behind, it was chosen to represent the house. “I am delighted that BTS are joining Louis Vuitton today,” said Virgil Abloh, artistic director of Louis Vuitton menswear collections, in a statement. “I look forward to this wonderful partnership that adds a chapter of modernity to the house, blending luxury with contemporary culture.