The fashion industry is always under accusation. After campaigns against anorexia, Vogue America tones up baby models
Three random names to understand the extent of the problem: Willow Smith, Lily-Rose Depp and Kaia Gerber. Their names, of course, are high-sounding, but behind their beautiful teenage faces lies an even more complex operating machine.
Willow Smith is the second-born of the couple formed by Will Smith and Jada Pinkett Smith. His film debut takes place alongside his father with the film “I Am Legend”. She feels more comfortable sitting comfortably in the front row but has posed for the advertising campaigns of Chanel and Marc Jacobs at only fifteen.
Lily-Rose Depp, born from the relationship between the French model and actress Vanessa Paradis and the American actor Jonnny Depp, walked down the catwalk at only seventeen years becoming, subsequently, the face of Chanel maison.
Case discussed – if only for its suspected anorexia – is that of Kaia Gerber, daughter of the famous Nineties supermodel, Cindy Crawford. Even for her, her debut at the catwalk takes place at the age of fifteen, even if, at the age of ten, she has already worked for ADV Versace Kids.
But if we had to look back to the past, we should not forget the debut of the young Naomi Campbell on the catwalk at sixteen for her “mentor” Azzedine Alaïa.
In truth, the article appeared on Vogue America that bears the signature of Maya Singer, denounces the fashion system almost equaling the exploitation of minors.
The journalist, in fact, denounces the labors of one of the most popular baby models of recent years, Pasha Harulia.
The girl, who is now nineteen, has declared the efforts and difficulties of an intense life spent between shooting – often forced to dress 100 looks in a single day – and catwalks.
Her teenage debut – she was only fifteen – stole the carelessness of those years.
As you told her, in fact, she did not even know who Balenciaga was but shortly thereafter, she would have marched just for the famous French house.
BUT HARULIA IS NOT ONLY.
The cases multiply and, as reported in the article, the models can get to parade even at the age of eleven as in the case of Andreea Diaconu.
So what is Condé Nast’s proposal? The group asks that no minor should be photographed in the editorials if not with images appropriate to their age and for editorials or advertising campaigns related to the target and type of brand in question.
In recent months, the editorial group has expelled Mario Testino and Bruce Weber from the editorial board because they were accused by some models of unjustifiable behavior on the set.
Vogue and Condé Nast, therefore, open a gate to support the #Metoo, showing sensitivity towards models that revolve around the orbit of the aforementioned publishing company.