The creative director of menswear of the Lvmh brand has set up a space in Mayfair where the first collection that bears his signature is available


Virgil Abloh, the founder of the famous luxury streetwear brand Off-White, has celebrated a new milestone in the past few hours: the launch of his first collection for Louis Vuitton, for which he has been creative director for a few months, with a pop-up.

The designer’s spring-summer 2019 menswear collection, which premiered on the runway last June, is only available by appointment in a temporary store opened in London in the Mayfair district.

The inauguration of the space of about 160 square meters took place in the presence of celebrities such as Idris Elba, Rita Ora and Frank Ocean.

The concept and the arrangement of colored lights are based on the film The Wizard of Oz, in perfect contrast with the white and solid colors dominating the collection.