Valentino announces the Valentino Vintage project, which starts from a logo that contains all the Valentino logos. A page on the site offers all the information to give a second life to Valentino garments. By connecting to the site, it’s possible to access the page with the contacts of the vintage stores participating in this initiative and request an evaluation of Valentino garment through a photo. If the garment is evaluated positively, the store will send an email to the consumer inviting him to make an appointment, offering a range of value for the item. Upon the sale of the garment, the customer will receive a voucher that can be spent in the Valentino boutique associated with the selected vintage store. In the second phase of the project, from January 2022, the vintage stores will begin sales with a Valentino Vintage selection.