The designer brand Horsting and Snoeren has created a capsule with the lingerie brand directed by Martina Brown. The symbol of the collection is the bow, emblem of the brand
The Dutch brand Viktor & Rolf founded in 93 by the designers Viktor Horsting and Rolf Snoeren turns 25 this year and to celebrate the occasion has created a capsule with Aubade. The two designers collaborated with the French lingerie label to create an intimate collection.
Since 2008 the Amsterdam brand has become part of the portfolio of brands of the Otb-Only the brave group, the holding company of which is the Italian entrepreneur Renzo Rosso, along with Diesel, Maison Martin Margiela and Marni.
The line, called Bow, will be presented next June together with the autumn-winter 2019/20 collection.
Composed of nine pieces, Bow, as the name suggests, is characterized by the use of bows.
The bow, from the very beginning, the true leitmotiv of the products signed by the Dutch brand, as shown by the Bonbon perfume, is the symbol of the capsule, composed of different models of bra, thong, culotte, socks and tops, all entirely in lace . A men’s boxer line has also been created.
Martina Brown, general manager of the French brand, said: “We are putting in place large investments to strengthen our presence on the European market in the coming years, where we think that our typically French lines can be more appreciated”.
Aubade, which turns 60 this year, saw its turnover grow in 2017, amounting to around 55.5 million euros, thanks to an increase in international sales.