Vetements x Reebook: the new sneakers are already viral

Vetements x Reebook: the new sneakers are already viral

Take or leave: the new seasonal combo trainers are the generational compromise of the Winter 2019 shoes

 

Take the monogram mania and exasperate it. Get the lettering trending and exaggerate it. Take the maison that makes each shoe a state case (not just French) and combine it with the maison that was born together with the most energetic gym couture (when athleisure was still called aerobics).

Combine neoprene, foamed rubber, leather and grosgrain, canvas and mesh, viral and serial, get the sneakers Vetements Reebook AKA sneakers Winter 2019 (and Spring Summer and Autumn …) AKA sneakers InstaPump Fury for insiders … on the edge of streetstyle .

In the sock or melted trainers black / white / black, the Vetements Reebok sneakers launched on the catwalk by Demna Gvasalia during the Vetements Spring Summer 2019 parade showcases the winning codes of millennial shoes (and for millennials).

While reproducing densely, upper on ink à porter, the codes of maison in nine capital letters.
Sculptures of the fast fashion, a-generational crasis of brand generation posters (Eighties and Two Thousand), vintage trend shoe styles that are futuristic trend lifestyles.

“The Vetements X Reebok sneakers and socks monogram, the Instagram profile Vetements shouts at it-shoes from online shopping sinners.

Not the last minute means, but from the wild pre-order (since they were presented on the catwalk, the bookings rebounded as crazy prices).

A bit like when Victoria Beckham moved from Posh to Sporty Spice by putting a hand (in chewing-gum sole) on the Reebok yoga session shoes, a bit like when Demna Gvasalia brought France’s icon monument to support her sandals with which he literally made shoes for “up” designers from half the world.

Will it be new fashion? Posterity will judge. For now, all that remains is to observe the strategies of Vetements, but above all its new collections. Which, be it as it is, undoubtedly represent one of the most original proposals of the season.