Vetements allegedly submitted 25 registration applications related to the name ‘Vtmnts’. Among the offices specializing in intellectual property involved there is also the Italian one, in addition to the United States, in Singapore, at the EU and in other countries. The use of the wording would be intended for any product category, from clothing to accessories through eyewear, jewelry, fragrances and the retail sector. For now, no changes have been made to the name of the brand. The trademark would have difficulties with the registration offices as the term ‘vetements’ means ‘clothes’ in French. The brand would already describe one of the product categories it proposes, also confusing online retail cataloging systems.
