Versace opens a new boutique at 111 Greene Street in New York’s SoHo neighborhood. The space covers an area of ​​285 square meters and will sell ready-to-wear collections and accessories for men and women. Thanks to the concept of the archistar Gwenael Nicolas, also used for the Parisian flagship, the marble floors decorated with the Greca motif and the Medusa head sculptures embody the brand’s DNA. The Leed Gold certified store has been designed in compliance with the highest sustainability standards.