Veepee Sporty Week starts on Wednesday 17, scheduled until June 24, seven days that will celebrate sport with virtual events, guests, influencers and surprises for the millions of Italian Veepee members. An event that is part of the loyalty strategy of the company, a leading e-commerce in the field of flash-sales, through the entertainment shopping formula. All users who will purchase from the Sporty Week section dedicated to Privalia, part of Veepee, will be able to access the best sportswear brands and receive a personalized Veepee and L’Oréal Paris backpack with many samples for face and hair care.

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