Valli’s luxury becomes “democratic” with H&M

Valli’s luxury becomes “democratic” with H&M

H&M has unveiled online the entire collection created in collaboration with Giambattista Valli. Compared to the pre-collection that went on sale with the ‘see now-buy now’ formula last May, the new garments designed by the Roman couturier on sale from November 7th include many garments with lower prices and in line with the fast fashion philosophy of the Swedish giant. There is no shortage of distinctive looks of the designer, such as the maxi dress in tulle proposed for 399 euros and an evening dress with a wide skirt embroidered at 349. In the menswear section, the most expensive item is an embroidered coat (299 euros).

But most of the items do not exceed 200 euros, far from the usual prices of luxury brands. Socks for 14.99 euros, numerous t-shirts starting at 24.99, bags of 39.99, sweatshirts of 59.99, trousers of 69.99, bijoux starting at 19.99. Prices that make it objectively possible to have in the wardrobe items with costs that are clearly lower than those that characterize the creations of the Italian designer, one of the protagonists of Paris fashion week.

Giambattista Valli x H&M includes women’s clothing also offered at equivalent prices to around 1/10 of those of the prêt-à-porter line proposed by e-tailers like Net-A-Porter.