Valentino is ready to launch the new Voce Viva fragrance, created by Pierpaolo Piccioli, creative director of the Maison, in collaboration with Valentino Beauty. To invite each person to give voice and live their dreams, Valentino has chosen as the face for his new fragrance Lady Gaga, one of the most powerful modern voices, as well as being the only artist to have won Oscars, Grammys, Bafta and Golden Globe in the same year for his outstanding performance in A Star is Born.


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