The British sportswear brand Umbro has added Italy to its list of online markets, in order to serve its customers during the blocking of all activities due to the coronavirus. Umbro has partnered with the corporate cloud commerce platform Kooomo to launch its online store in Italy. “We see Italy as a key market for our future success and therefore we wanted to launch an online store for this region,” said Marina Amoruso, Umbro’s social media manager. Founded in Manchester in 1924, Umbro is best known for its football connections. The brand has been producing kits for the English Premier League teams since 1934, but also offers trendy sportswear for men, women and children, as well as sneakers, running shoes and sandals.
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