Tommy Hilfiger confirms itself as one of the most “digital” brands in the world, and accelerates the 3D design that has characterized the creative process of its collections for years. Currently 66% of the projects related to the Tommy Hilfiger brand are made in 3D and by the end of the year it could reach almost 100 percent. “We have created virtual fashion shows, with avatars that perform the role of test models – Daniel Grieder, CEO of Tommy Hilfiger Global and Pvh Europe said, as reported in Wwd – and we can include them in our fashion shows in the future”.

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