Tommy Hilfiger has announced that it will incorporate 3D design technology into all of its global apparel design teams at its headquarters in Amsterdam, marking the latest step in the brand’s goal to digitize its value chain from end-to-end. Following the tech boost, the brand will launch a capsule collection designed, developed and sold entirely digitally in Fall 2020. In addition, Tommy Hilfiger’s Spring 2022 apparel collections will be fully designed using its 3D design platform. Eliminating elements of the design process like physical sketches and samples, Tommy Hilfiger’s digital production goal will mean that much of the brand’s products will exist exclusively as 3D designs until they are either physically produced for the runway or sold. According to Tommy Hilfiger reps, the brand’s digital efforts offer multiple advantages, from creating a more sustainable production process to saving the company time and costs. “The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way,” said Daniel Grieder, chief executive officer of Tommy Hilfiger Global and PVH Europe. Currently, the brand uses its 3D design technology for 20 product groups, including polos, loungewear, knit dresses and jeans, among others.