The Tom Ford 001, a quartz tank, has several iterations: silver-toned steel, matte black metal and simple gold


Tom Ford’s main collection includes a $42,000 alligator briefcase and casual suede jackets for around $7,000, but the prices of the watch line that he introduced recently are — intentionally — a bit less stratospheric.

The sturdy-looking timepieces start at around $2,000, with a wide selection of interchangeable bands, sold separately.

“I don’t know that I would buy a $20,000 watch from Tom Ford” the designer said during a recent phone interview from his Los Angeles office.

“If I’m going to spend that kind of money, I would buy a different watch, and I’m really our customer in so many ways. But would I spend $2,700 for really great watch in steel with a black face and interchangeable bands, or $8,000 for a gold one? Yes.”

Tom Ford Timepieces offers one style, the Tom Ford 001.

It is a quartz tank in several iterations — silver-toned steel, matte black metal, simple gold — with a curved back that creates a fluid silhouette on the wrist.

It is quietly branded, with a small logo on the face and metal watchband clasp, and a distinctive numbering format on the face that Tom Ford said he designed to echo a dashboard gauge.