Lyst Index, a quarterly ranking of the most desired brands and products around the world between April and June 2020, highlights how TikTok has become a trend social network for fashion too. A few examples? Searches for the Cult Gaia Serita dress worn by model Rosie Huntington-Whiteley and influencer Camille Charrière increased 236% in June. H & M’s puff sleeve dress is the ninth most fashionable women’s product, part of a sustainable clothing collection launched in June. Worn by influencers like Pernille Teisbaek and Marie von Behrens, Prada’s nylon shorts are among the hottest products in the world. The cult Eva t-shirt by The Frankie Shop, featuring padded shoulder pads Worn by singer Rita Ora and fashion buyer Tiffany Hsu has contributed to the increase in searches for the muscle tee by 112% in the last three months. List index analyzes the behavior of 9 million users per month, Google searches and social media metrics, including growth in brand followers, product mentions across multiple platforms, engagement statistics and word searches related key over a 3 month period.

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