The partnership between Tiffany, a famous New York jeweler now in the orbit of LVMH, and the Supreme clothing brand also continues on Instagram and confirms the acceleration in the transformation path of luxury, in terms of communication channels to conquer a different target by relying on a new language or unconventional duets. LVMH is pushing a change in brand image strategy. The photos of Nba champion Kyle Kuzma as brand ambassador have garnered mixed opinions among Tiffany’s millions of followers, while Supreme collaborates with labels such as Nike, The North Face, Vans, Champion, Lacoste, Levi’s and Stone Island and, among others, LVMH brands, such as Louis Vuitton, Emilio Pucci and Rimowa.