Montblanc redefines the concept of ‘success’ through the stories of three special characters: screenwriter and director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun. Entitled ‘What moves you, makes you’, the campaign’s mission is to inspire people to express their maximum potential and celebrate those who have found their way by rewriting the codes of 21st century success. The integrated campaign brings the stories of the three protagonists to life through a series of films, images, digital, social and out of home content that embody the idea of ’What moves you, makes you’. Each mark marker tells itself in a 60-second film that reflects its journey.
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