TheOneMilano, 349 brands for the 7th edition

TheOneMilano, 349 brands for the 7th edition

TheOneMilano is ready to start from 20 to 23 February at fieramilanocity. The haut-à-porter show is preparing to welcome 349 brands, 172 of which Italian and 177 international, which will present the news concerning women’s fashion dedicated to autumn / winter 2021 which will range from leather garments and fur, down to knitwear. Among the novelties of this edition there is “Made in Italy: Making of and Superbrand” the project created in collaboration with Confartigianato, and with the contribution of Agenzia Ice, which stages the crafts and knowledge that make the collections present in fair. As explained by Norberto Albertalli, president of TheOneMilano, the expected buyers are around 10 thousand. Historically, foreign visitors are around 60 per cent, and among the most loyal customers are those from Russia, South Korea and China, and it is therefore foreseeable that Coronavirus will certainly have effects on exhibitor sales. From September there will be a change of location. TheOneMilano will be no longer be at fieramilanocity and will return to Rho in order to create further synergy with the other fairs present, such as Micam, so as to offer buyers the opportunity to search for real total looks