Growing trend for the e-commerce service of Michele Franzese moda. Developed in synergy with Google, the service allows all those who access the michelefranzesemoda.com website to discover the available collections up close and go shopping in the company of a virtual assistant, who revives the typical store experience online and rediscovers a human contact thanks to a totally tailor-made shopping experience. The service is available on-demand in Italian and English on all domains of michelefranzesemoda.com and AppStore. At the end of the session, the user can finalize the purchase or review the selected looks and conclude the purchase at a later time. The key to create an absolute level fashion experience, according to the concept of Michele Franzese Moda, is knowing how to understand the people who enter the boutique and convey their emotions. “Michele Franzese Moda” is now part of the “The Best Shops” community, the brand of excellence that brings together the best luxury multi-brand retailers in Italy. It was founded by the entrepreneur Michele Franzese in 1992 in Sant’Anastasia (Naples) as a natural consequence of a passion, ambition and dream of creating something important in the world of fashion, and here stands the boutique building, consisting of 3 floors completely dedicated to luxury fashion. In 2010 Franzese opened his second boutique in the heart of Naples in via Domenico Morelli 6, practically in Piazza dei Martiri, one of the most elegant squares in Italy. The showcases available at the moment are 5, other 6 will be added soon, in a complete area of 700 square meters that will make the store even more a “luxury cathedral” capable of providing a real sensorial and human experience to the interior of the shop. Since 2015 Michele Franzese Moda has been present on the web, with his e-commerce site that offers all his selection for men, women and children, and on social media on Instagram with 155 thousand followers and Facebook with over 220 thousand. Passion, professionalism, competence and creativity for fashion led the company to collaborate with brands of the caliber of Saint Laurent, Balmain Paris, Alexander McQueen, Tom Ford, Givenchy, Maison Margiela, Burberry, Amina Muaddi, Thom Browne , Jil Sander, Brioni and many others.