It will be an edition full of surprises, the Milano Moda Uomo SS 19:
28 presentations, 22 fashion shows, 6 presentations by appointment and 16 events on the calendar for a total of 56 collections
As we announced in the previous article, the fashion week dedicated to men will also see the sharing of some women’s fashion shows, including the presentation of the Alberta Ferretti collection scheduled for June 15th.
The Italian brand is also joined by the Aalto label founded by the stylist Tuomas Merikoski – at its debut in Milan – and Stella McCartney who, after four years of absence on the Milanese catwalk, will present the men’s and women’s spring-summer collection 2019.
During Milan Fashion Week, the fourth edition of Milano Moda Gratuade, a CNMI project dedicated to students of Italian academies and fashion schools to which the new Area 56 fashion showroom was reserved, will be inaugurated on June 15 at 16:00. via Savona 56.
After the double event of Alberta Ferretti, at 20.30 Ermenegildo Zegna will debut at 20:30.
“Milano Moda Uomo presents four days full of events that for the Milan economy are the very symbol of our city. Fashion houses and stylists are ambassadors in the world of our lifestyle, our culture capable of combining research, taste and innovation “declared the Councilor for Labor, Productive Activities, Fashion and Design, Cristina Tajani .
“With the National Chamber of Italian Fashion and all the operators of the sector – concludes the Councilor – we renew our commitment to support the development of fashion and young talents for the development of a system that is increasingly attentive to the issues of ethics and sustainability with a focus on the quality of final products as well as all production processes “.
MILAN REPLIES WITH FERMEZZA TO THE GLOBALIZATION OF FASHION WITH A CONCRETE RESPONSE TO THE WEEKS OF THE FASHION COMPETITION.
After all, the numbers confirm the increasingly active Milanese city both in the sector and in the field.
2017 was closed with a turnover of € 87,252 million, up + 3% compared to the previous year.
Men’s fashion certainly gave a strong boost to the development of the Italian fashion system with a + 2.4% also supported by exports.
Furthermore, the social and interactive aspect of Milano Moda Uomo is reconfirmed.
The event, in fact, can also be followed on milanomodauomo.it, through the CNMI App and on Twitter, Instagram (@cameramoda) and Facebook profiles, with real-time updates.
The video of the fashion shows will also be shown on the large screen installed in Via Croce Rossa.
Resuming the social issue, Internet users are invited to follow the hashtag #MFWREPORTER.
The initiative connects CNMI’s followers with the glossy world of fashion biz. In fact, some of them can be selected to actively participate in fashion shows, events and presentations.
The project was launched on Thursday 17 May and will then be suspended on 12 June, the day in which the followers will be selected and will be active part in the Milano Moda Uomo SS 19.
To participate, simply follow the Instagram @cameramoda profile and post an original image that tells your personal fashion idea. The photograph must be accompanied by the hashtag #MFWREPORTER and #MFW.
Finally, it should be remembered that this edition of Milano Moda Uomo will see the debut of Fashion Trust, a project conceived by the British Fashion Council.