The Nike Live concept arrives in Italy at the Il Centro shopping center in Arese (in the province of Milan) with the new Nike by Arese store opened with Percassi, Nike licensee partner for Southern Europe. On sale a range of products that reflect the spirit of competition, style and play, giving access to sport to all athletes. The new store also offers premium digital and personalized services, digitally optimized and made even better through Nike Membership.
