The collections signed by the eight designers of the Moncler Genius project literally come out from the pages of the Moncler Genius Book
In 2018 the Moncler Genius project was launched, which includes eight collections designed by the famous creators Pierpaolo Piccioli, Simone Rocha, Craig Green, Kei Ninomiya by Noir, Hiroshi Fujiwara by Fragment, Francesco Ragazzi by Palm Angels and the Moncler designers, inspired by the iconic duvet of the brand.
The story of this project was told in the Moncler Genius Book, where the different creations are presented in dedicated sections, with their own paper and their own layout. But the really surprising aspect of this book is that collections literally come out of the pages.
Thanks to the use of the Moncler Genius AR Lens app, created in collaboration with The Department of New Realities, creative unit of the W + K Amsterdam agency, you will enjoy a highly engaging experience that will allow you to access the contents of the book actually augmented.
The mechanism is easy, when you frame with the camera of the app the pages with the icon “AR Enabled” these will come to life, the card can catch fire, or from the pages can get out of the flowers, or the logo of Moncler Genius made of ice .
Everything seems possible.
The Moncler Genius Book will be available until December 30, 2018 at The House of Genius in New York and Tokyo or online.