Samuel Ross decided to shape the new A-cold-wall collection for spring-summer 2020 on four primordial elements: clay, water, glass and lead.
The four elements are combined in a multitude of forms that take their inspiration from sportswear.
The palette starts from the white and blue of the glass to go to the beige and reds of the clay up to the black of the lead.
The show took place inside an old print shop, on a cold and beaten day an insistent rain that did not discourage the fans flocked to the event and who had been given the opportunity to access the show after recording.
A show consistent with the DNA of A-cold-wall that finds more and more fans, despite its apparent simplicity.
A sign of the coolness of this brand is the choice made by Renzo Rosso to include it among the designers for the Diesel Red Tag high-end line.