The 70th edition of the Sanremo Italian Song Festival opens with Gucci branded with Achille Lauro in double look signed by the designer directed by Alessandro Michele, a few moments in a black velvet hood with floral embroidery in sequins, immediately revealing after a skimpy body with nude mesh shorts embroidered with rhinestones. The co-hosts Rula Jebreal and Diletta Leotta relied respectively on Giorgio Armani and Etro. Amadeus, conductor of the Festival, has instead chosen clothes by Gai Mattiolo. Fiorello preferred Giorgio Armani. Among the competitors in the race Elodie opted for a Versace look, Anastasio wore Msgm clothes, Riki chose Emporio Armani. Bugo relied on Christian Pellizzari, Raphael Gualazzi on Carlo Pignatelli. Alberto Urso has chosen Dolce & Gabbana. Among the guests Emma Marrone wore clothes by Giorgio Armani and Fendi, Tiziano Ferro turned to Dolce & Gabbana.