The designer has adapted some projects of Jean Prouvè and Charles and Ray Eames to realize the installation «Twentythirtyfive», at the Vitra Campus of Basel


Again a new project for Virgil Abloh, this time in the field of design. In collaboration with the Swiss company Vitra, Abloh has made the installation “Twentythirtyfive”, which will take place at the Vitra campus in Basel from today, in the Fire station designed by Zaha Hadid.

The installation is divided into two sections; The first, titled Past/Present, is conceived as a “condensed assembly of Memories” and brings together the products of the Vitra archive that are expected to be in line with the new generations, including the stool Eames stool and the Ball chair by Eero Aarnio. The second section, however, is how Abloh imagines the home of a young adult in 2035 and is titled Tomorrow.

“The 2035 is not so far in the future, but it is still ahead,” said Abloh, adding that “Our world will be a different place by then.”
Vitra has turned to the creative director of Louis Vuitton, as well as founder of the street wear OFF-white brand, to be able to reach the emerging generation. Abloh, in fact, whose work ranges from fashion, architecture, music, furniture and art, has been chosen to help Vitra to make its products more accessible to consumers attentive to social media.

Finally, there will be three iconic products extrapolated by Abloh from the Vitra archive and rethought according to its creativity: 999 Ceramic block, that is, orange bricks in enamed ceramics that become containers and that can be purchased on occasion of the exhibition; 300 Petite Potence, a re-reading of the Potence lamp by Jean Prouvé and 100 armchairs Antony, always of Prouvé, with the traditional metallic structure painted of orange.