Stella Mc Cartney will soon launch “The Garment Journey”, a QR code contained in each label that will accompany its products, specifying in detail how the garment or accessory was made, from start to finish. In a conversation published on Vogue, the designer also talks about fashion and circular economy: “Even before I started the spring collection, before this crisis had even happened, I decided not to buy fabric. I just want to work with all of our leftover stock and I want to be completely recycling, completely circular, completely environmental”.

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Stella Mc Cartney