Live-streaming and sustainability are the keywords among the fashion trends of 2021 according to the Mc Kinsey and Oxford Economics report. After digital adoption accelerated in 2020, we should expect more livestreaming, branded virtual clothing for avatars and collaborations between fashion and video game companies this year. And sustainability in fashion is also going beyond the impact of industry on the environment, to embrace issues related to legality, social justice and human rights: about 66% of respondents said they would stop or significantly reduce brand purchases. that does not treat its employees or suppliers fairly.
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