The Creator Union (Tcu) was born. It’s the first ‘category’ union of English influencers born to supervise formal contracts between companies and influencers, the use of correct content and avoid discriminatory practices. The union joins the American Influencer Council (Air), an overseas non-profit trade association inaugurated last June by 12 influencers with the aim of ensuring a fairer working environment. According to Vogue Business, the influencer marketing sector should reach a turnover of 15 billion dollars (about 13 billion euros) by 2022.
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