The entrepreneur and founder of K11 and C Ventures has been chosen with a view to strengthening the impact of American fashion in the global economy


The CFDA-Council of fashion designers of America announced the first global ambassador with a view to increasing Woldwide’s influence. This is Adrian Cheng, entrepreneur and founder of K11 and C Ventures, has dedicated himself to transforming the retail experience, supporting designers and emerging artists in Asia to help them build their craft.

«Together, Cheng and the non-profit category association founded in 1962, will develop a series of international programs that have a transformative, educational and enduring impact on a designer’s career, fostering intercultural exchanges for Create innovative business models, ‘ said Diane Von Furstenberg, President of the CFDA (who will be replaced by Tom Ford as of Tomorrow), ‘ Adrian is a global fashion citizen and a daring thinker whose help will support new American talents. ‘

As part of its role as ambassador, Cheng, entrepreneur and change-maker, it will also help to guide the future growth of the CFDA across Asia: «It is an honor to become the first global ambassador and work with the CFDA to sustain, nourish and accelerate the Next generations of American fashion talents through a global perspective», stated in a note.

“Together, we will guide the next generation of creative talents by helping international markets,” added Steven Kolb, CEO of the CFDA.