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Phenomenon ‘gamification’. Fashion focuses on the game

Phenomenon ‘gamification’. Fashion focuses on the game

Cristina Cennamo 18 July 2019 Focus on 332 Views

When the going gets tough, the tough guys start playing. First of all, the fashion and luxury brands that, lately, in ‘gamification’ find a new lever for their business. But what does this term mean? According to Wikipedia, it is...

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