The Verdict on Riccardo Tisci’s Burberry
Same-store sales climbed 4 percent in the first quarter after the designer’s product finally hit stores, sending shares up 15 percent in early trading The UK’s biggest luxury brand said same-store sales climbed 4 percent in the first quarter compared to a year earlier,…
Burberry Bets on New Branding to Boost Sales
The label is rebranding itself as sales slide, sparking mixed reactions It has a hotshot new designer known for dressing Beyoncé and is experimenting with monthly product launches on social media. Now Burberry is moving past its famed camel check prints with new logo-style…