JP morgan Archivi - Il magazine di Michele Franzese Moda

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The Verdict on Riccardo Tisci’s Burberry

Cristina Cennamo 17 July 2019 Focus on 221 Views

Same-store sales climbed 4 percent in the first quarter after the designer’s product finally hit stores, sending shares up 15 percent in early trading The UK’s biggest luxury brand said same-store sales climbed 4 percent in the first...

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Burberry Bets on New Branding to Boost Sales

Cristina Cennamo 16 July 2019 Focus on 191 Views

The label is rebranding itself as sales slide, sparking mixed reactions It has a hotshot new designer known for dressing Beyoncé and is experimenting with monthly product launches on social media. Now Burberry is moving past its famed...