Ferragamo chooses Stefano Lenzi for digital 

The Florentine fashion house takes on the manager, ex Kering, to focus on millennials with omnichannel strategies between retail digital and brick and mortar   Salvatore Ferragamo hired Stefano Lenzi, ex Kering, to focus strongly on a digital transformation in an omnichannel perspective to attract…

A Wake-Up Call for Ferragamo 

Salvatore Ferragamo was once the world’s buzziest luxury shoemaker, but the storied ‘sleeping beauty’ is having trouble coming back to life.   Since launching a plan last year to boost its relevance with millennials and reverse falling sales and profitability, Salvatore Ferragamo has issued a…

Ferragamo riapre ad Hong Kong dopo il restyling 

Conto alla rovescia per l’opening dello store nipponico Salvatore Ferragamo, uno dei principali operatori mondiali del settore del lusso, annuncia la riapertura dello storico punto vendita di Hong Kong, situato in Canton Road, una delle più prestigiose vie dello shopping del lusso della città. Completamente…

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