Irina Shayk adds a touch of glitter to the Burberry suit
For the WSJ Magazine 2019 Innovator Awards event at the MOMA in New York, the Russian top model wears a monochrome masculine suit in the name of Burberry’s chic sobriety (and designed by Italian Riccardo Tisci) Irina Shayk shows us once again how to be…
“What is love?” Burberry reveals the festive campaign with Carla Bruni
“I am connected to the idea of unity, solidarity and challenge the perception of what love is today. For me this is the true spirit of the season. It is one of my favorite times of the year – when I can stop, reflect and…
Burberry, the quarter and WeChat push the title
Positive semester for Burberry: it accelerates in the second quarter and flies on the stock market The British fashion house has closed the six months to September 28 last year with revenues in increase of 5% to 1.28 billion pounds (about 1.5 billion euros)….
Burberry Teams With Chinese Internet Giant Tencent as Sales Fall in Hong Kong
Brand sales declined by a double-digit percentage in Hong Kong Burberry Group Plc is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market. The first step in the Tencent alliance will…
His majesty the trench: how to match the cult item of the season
At the mid-season variable temperatures, for which the yarn sweater is too light but the wool coat is too heavy, there is only one valid common denominator: our beloved waterproof trench coat. The quintessential autumnal cult item, the evergreen gabardine outerwear (patented by Burberry at…
Burberry launches its first video game
Gamification fever also affects Burberry. The British brand has in fact announced the launch of B Bounce, his first online game that consists of reaching the moon through a deer-shaped avatar, who wears one of the Thomas Burberry monogram puffer jackets at the choice of…
Contemplating Evolution at Burberry
It may be that Riccardo Tisci isn’t quite sure what to make of Burberry. A lack of editing weighed heavy on the show, as did its mixed messages While we waited for the Burberry show to start, we sat in our seats and contemplated our…
The fashion pact at the G7: 150 brands come together in defence of the environment
Launched by Macron during the G7, the fashion pact brought together 32 companies and 150 environmental brands, led by Francois-Henri Pinault Fashion pollutes. Big fashion houses know this well that they do not use recycled materials, do not respect the environment or relocate productions….
Snapchat Is Back in Fashion
Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z Several times a week, Chubbies, the menswear brand known for short shorts, posts office pranks to its…
The Verdict on Riccardo Tisci’s Burberry
Same-store sales climbed 4 percent in the first quarter after the designer’s product finally hit stores, sending shares up 15 percent in early trading The UK’s biggest luxury brand said same-store sales climbed 4 percent in the first quarter compared to a year earlier,…