A brand new line featuring recycled ocean plastic for Gant
Gant ‘s new “Beacons Project” seeks to integrate greater sustainability into the preppy, coastal aesthetic for which the label is known For a group of Spanish fishermen as Gant who spend their days trawling the Mediterranean, ocean plastic pollution is never out of sight…
Stella McCartney is going to be the one and only owner of her label, after 17 years with Kering
Kering is selling its 50-percent stake in fashion label Stella McCartney back to the namesake designer after a 17-year partnership, confirming previous reports by BoF revealing that a formal transition process was already in motion and an announcement was imminent. “It is the right moment to…
Adidas May Defend its Three Stripes Design, Says EU Court
A European court said that Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark A European court said that German sporting goods maker Adidas may oppose the registration of two parallel stripes on shoes as an EU trademark,…
Adidas Ventures Further Into Lifestyle Gear With Zound Deal
The sporting-goods maker Adidas is venturing further into lifestyle products, as it teams up with Zound to sell headphones Sporting-goods maker Adidas AG is venturing further into lifestyle products as it teams up with Zound Industries International AB to sell headphones. Closely held Zound…
Pharrell, Messi, Beckham and Karlie Kloss for Adidas campaign
Pharrell, Messi, Beckham and Karlie Kloss talk creativity for Adidas campaign What would a meeting between some of the world’s most famous athletes, fashion designers, supermodels and musicians look like? Adidas has attempted to offer up the answer with its new global campaign. The sportswear giant…