Sneakers 2019: trends and top models of the moment
The must-have sneakers of the season For several seasons now, sneakers have been the absolute passepartout, whatever the style of the wearer and whatever the occasion. Because there are no rules, freedom is at the highest levels: they can be shown, in fact, even…
Puma duets with Balmain: “We lay the foundations for a long friendship”
The launch of the new co-lab between Puma and Balmain started with a party in Los Angeles, 35 pieces of clothing and footwear inspired by boxing and signed by the German sports giant, the creative director of the French label Oliver Rousteing and the muse…
Dior runs together with Nike, with Air Jordan
Luxury continues to flirt with sportswear. After the announcement of the collaboration between Prada and Adidas now Dior is going to ally with Nike Reporting the news is the specialized Hypebeast site which plans to release a special version of the famous Air Jordan…
Sneaker mon amour, in Europe they all agree
The most loved accessory in Europe? The sneakers all beat and together with Gucci they put men and women together. This is what emerges from Eurofashion, the analysis of the most popular brands and products in Europe developed by Lyst, a leading search engine in…
Fashion and sustainability, the new Greenpeace report
The fashion and sustainability project proceeds quickly. This is confirmed by Greenpeace with data collected in seven years since the launch of the Detox My Fashion project. With Detox My Fashion, the non-governmental environmentalist and pacifist organization, challenges fashion companies by asking them to…
Sneakers: here are the Fall-Winter2018-19 models that will trend
Are you still under the umbrella but already projected to winter purchases? Well, in this article we propose the fall-winter sneakers 2018-19 Comfortable, colorful and incredibly design: sneakers are the trendiest footwear of the last seasons. This summer they have defeated the competition of…
Reebok to Sponsor NYFW: Men’s
The Adidas-owned sneaker brand will sponsor New York Fashion Week: Men’s as well as support the CFDA’s Future Fashion Graduate Showcase Reebok said it will sponsor New York Fashion Week: Men’s for the next four seasons, offering a vote of confidence in the event, which…
Saint Laurent Just Revealed a Luxe Dusky Pink Slide
Equal parts nude and pink for the new Saint Laurent slides Saint Laurent revealed a dark nude Joan slide in winter and its summer counterpart is a dusky pink. That colorway is the latest to grace summer staples, including Adidas originals’ new essentials. The slides…
Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most obsessed fans
On a recent Friday morning, a select group of Nike’s biggest fans got an alert. A new, limited-edition version of the brand’s Cortez running shoe–an old-school nylon sneaker originally released in 1972–was about to drop The release was happening during the NBA All-Star Weekend…
Puma Lifts Guidance As Sales Growth Accelerates
The German sportswear brand nudged up its sales and profit guidance, but warned of volatile currencies and the threat of a US-China trade war German sportswear brand Puma nudged up its 2018 forecasts on Thursday after a jump in first-quarter results but the sportswear maker…