James Bogart, a twenty-one year old Canadian student from Vancouver at Polimoda in Florence, will become a millionaire thanks to the sale of his Supreme box-logo model t-shirt collection made by the American brand between 1994 and 2020. According to Christie’s auction house, the collection is the most valuable one of the brand ever proposed in a single sale.  The expected revenue is 2 million dollars. In 2018, the collection of 248 Supreme skate decks made up to then had been sold at auction at Sotheby’s for 800 thousand dollars. Bogart started buying Supreme t-shirts when he was 15. Two years ago he started buying all the box-logo models ever made: “It wasn’t easy – he explains – because many of the pieces I was able to find they weren’t mentioned by anyone ”. The most expensive piece Bogart bought is a tie-dye model, the hardest to find a 1997 model with a red box logo in Arabic font, sold by a Long Island collector who feared a flood. Christie’s has already dedicated to Supreme auctions of t-shirts, logo-box stickers, sweatshirts, skateboards, motorcycles, pinball machines and bicycles, up to the famous capsule collection in tandem with Louis Vuitton.

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